About

Our Mission

To promote and preserve the character and complexity of the rugged West Sonoma Coast region; its wines, culture, history, natural landscape, and cool, maritime climate.

Our Vision

The West Sonoma Coast is considered the foremost cool-climate region for distinctive, site-driven Pinot Noir and Chardonnay.

Our Values

Winemakers & Farmers
Explorers & Educators
Community-minded
Stewards of our Environment
Guided by Integrity

Our Goals

Define the West Sonoma Coast and differentiate its wines from those grown in other viticultural regions.
Convey the unique aspects of the West Sonoma Coast to media, trade, and wine enthusiasts.
Support our member wineries, our greater community, and the wine industry through a proactive and forward-looking organization.