Our Mission

To promote and preserve the character and complexity of the rugged West Sonoma Coast region; its wines, culture, history, natural landscape, and cool, maritime climate.

Our Vision

The West Sonoma Coast is considered the foremost cool-climate region for distinctive, site-driven Pinot Noir and Chardonnay.

 Our Values

  • Winemakers & Farmers
  • Explorers & Educators
  • Community-minded
  • Stewards of our Environment
  • Guided by Integrity

 Our Goals

  • Define the West Sonoma Coast and differentiate its wines from those grown in other viticultural regions.
  • Convey the unique aspects of the West Sonoma Coast to media, trade, and wine enthusiasts.
  • Support our member wineries, our greater community, and the wine industry through a proactive and forward-looking organization.